Successful investing is not just about markets — it’s about how you behave during market ups and downs. At Esbee Sharpe Investment Services, we see one clear truth: investors who stay calm and disciplined consistently create more wealth than those who react emotionally.
Common investor behaviours that impact returns:
- Fear & Greed: Buying in excitement and selling in panic leads to losses.
- Recency Bias: Assuming today’s market trend will continue forever.
- Bandwagon Effect: Following what everyone else is doing instead of sticking to your plan.
- Overconfidence: Believing you can time the market or pick winners consistently.
- Loss Aversion: Fearing losses so much that you avoid necessary risk.
The key is to stay consistent, goal-focused, and disciplined. SIPs, diversification, and periodic reviews help remove emotion from decision-making.
At Esbee Sharpe, we guide clients to stay steady during volatility and make decisions based on research, not reactions. When behaviour is controlled, outcomes naturally improve.
Good investing is 20% strategy and 80% behaviour — and we help you master both.